Instill Design

Event Details


20th March 2014


9:00 am ~ 5:00 pm



Ibrahimpatnam, HYD

About instillDesign

Design Education for the next generation.

Instill Design is a thought transpired into a mission to educate students from various domains and fields about the importance of Innovation, User Experience design and Sustainability etc. InstillDesign aims to drive the design message to students pursuing any discipline by penetrating deeper into educational institutes across all regions.

instillDesign @ GNIT

Gurunanak Institute of Technolgy proves again as "The Institute of Innovation" by hosting InstillDesign workshops. UMO: GNIT - Hyderabad chapter invites all the students across India to participate in the 2day workshops.



komal mangu

Komal Mangu
Interaction Designer, Pramati

Komal is a talented User Experience Designer. Having finished her bachelor’s in Architecture in one of the preeminent universities in Hyderabad (JNFAU), she opted to pursue her masters in Interactive Media at one of most highly rated design college in the world (London College of Communication).

After gaining considerable amount of knowledge and experience in UK, she has made her mark in Cognizant, Hyderabad. Currently working for Pramati in Hyderabad as an Interaction Designer. She dreams to dabble in entrepreneurship by heading a world class design team in India.

She is an architect by vision, a designer at heart, poet by thought, pianist in soul, performer for jest and an explorer by self. As a passionate mentor, she wants to inculcate design education in India; especially for women, to push them and transfer their field of dreams to reality.


Workshop topic

Innovation by Unlearning


Innovation can be defined as exploring with new ideas leading to the creation of a new product, process or service. This process can best be achieved by an iterative and collaborative process. It brings out the best capability and creativity in an individual.

Goal of this workshop is to understand and implement the techniques of creative thinking by iterating, collaborating and innovating. This is a hands on workshop where participants are in groups executing challenges and design solutions. Techniques like mind mapping, brainstorming and body storming will be familiarized.

Aim: The main objective of this workshop is to make the students aware of the creative learning methodology and use it effectively in the professional front.

Format of workshop is four steps: Seminar | Ideation | Hands-on sessions | Presentation


Time Program (20 March'14)
AM 08:30 ~ Registration
AM 09:30 ~ AM 10:00 Welcome
AM 10:00 ~ AM 11:00 Workshohp 1/ Whorkshop 2
AM 11:00 ~ AM 11:30 Tea Break
PM 12:30 ~ PM 1:30 Lunch
PM 1:30 ~ PM 4:30 Workshops Continue
PM 3:00 ~ PM 3:20 Tea break
PM 4:30 ~ PM 5:00 Q & A
PM 5:00 ~ Session Closes

UMO: Boycott Bad Designs Contest 2014

Announcing the UMO 9th Bad Design Contest ‘14, here is a summary:

  • Open to everybody from any country
  • No Limit on number of entries
  • No entry fee
  • 10 winners get Rs.3000/- each
  • Awards worth Rs 30,000/-
  • Deadline: September 11th, 2014

Submit your entries before March 19, 2014 and get a chance to attend Instill Design Workshops for free!!!

UsabilityMatters.Org is holding Boycott Bad Design contest since 2005 to provide opportunity for designers, design enthusiasts to create design awarenss by identifying Bad Designs around us as part of our activities towards the InstillDesign & UXINDIA Conference.
The selected entries will be exhibited online.
Participation is open to everybody from every country in the world, and from any background! There is no Entry fee.
Please go through the rules and regulations - and in particular - the conditions applicable to the intellectual property rights.

Theme for the Competition

Design of Everyday objects

How many times a day you've felt some things could just be "slightly" better than they are now? It may be your wash-basin tap, that tries hard to impersonate gym equipment by being hard and clumsy when you are all sleepy in morning, or it could be your phone bill that poses more intellectual challenge than toughest of the cryptic-crosswords.

Technology has become a way of life, but at the cost of ease of use. We come across so many products and systems at offices, banks, restaurants, theaters, reservation counters, transport stations and for that matter even in our homes. Most of them are pleasing to look at and offer great features but are rarely of any use. The common experience that has been observed amongst the users of these new age products and services is frustration leading to annoyance.

The Objective

The objective of this competition was to identify most badly designed product or a system or a service that we use in our day-to-day lives, get annoyed with and eventually ignore.

UMO's only agenda ever since its formation has been 'Good Design for Better Living'. But more importantly the route we have taken to accomplish this is by educating everyone concerned about design through various initiatives. We always believed that spreading awareness is the best form of education. Programs like 'Boycott Bad Designs' has been the most participated and appreciated initiatives of UMO.

Design in essence is a message, it is a medium through which designers and businesses communicate how a new product and service will make our lives both easier and exciting. We the design community should take the ownership of educating the users and consumers of products and services through better design. So much so that peripherals like communication design and information design around these products and services gets quite crucial in informing and educating users about them.

We welcome all enthusiasts of UMO to participate in our 9th year celebrations by spreading the spirit of good design even more strongly.
This competition calls on participants to identify bad designs, services and experiences from our everyday life. For inspirations and ideas, you can refer to Boycott Bad Designs , this was a program organized by UMO to identify and raise awareness about the badly designed products.

Awards and Acknowledgements

InstillDesign Workshops

  • When you enroll for any InstillDesign workshop which is being organized by UMO and participate in the UMO: Boycott Bad Designs Contest, you are given discounted price to be part of the workshop.
  • Top 5 entries whose entry is qualified and published on UMO site are eligible to get 100% discount to attend any of the InstillDesign workshops.

Grand Prizes

  • Popular entries will be decided on the number of votes or likes received on the UMO website.
  • A team of jury will select the top 10 entries of bad design will be awarded a cash prize of Rs 3000 /- (Rs. Three Thousand Only) each. And the top 5 entry with maximum votes are eligible for most popular awards.(There wont be any cash prize for popular entry)

The top examples will be identified based on their relevance of content, and the context in which the bad design is been identified.
In case of similar entries, whose entry is received first will be considered as qualified entry.

The jury and the judgment criteria

For Judgment jury will use criteria such as creativity, humor, visual communication, presentation, persuasiveness, originality, cleverness, relevance of content and execution and number of votes by public to identify the winner. An exhibition of the winning and short listed entries will be held and UMO will publish an exhaustive online works report.

Deadline for Submission

Examples of Bad-Designs will be accepted through September 11th, 2014
Submit your entries before March 19, 2013 and get a chance to attend Instill Design Workshops for free!!!

Rules and Regulations

  • Entries: No Limits on entries
  • Do not send the same entry which is already published on UMO site or else where.
  • Format: Image/photograph with description of the problem area.
  • The digital images should be of jpeg format with minimum 200dpi resolution (high resolution for reproduction).
  • The photographs should clearly depict the problem area identified.

Prize distribution

Prize distribution will be done either at TechEase2014 (IIITHyderabad) workshops or UXINDIA International Conference 2014

Submitting your entries

Intellectual property rights

UMO may, in its sole discretion to use the art-work (images, photograph, written content) for any purpose, change, alter, amend, add to, delete from and otherwise modify, including but not limited to, any and all cuts, edits, rearrangements and other alterations, additions and deletions.The responsibility for authenticity of all the submitted content, including the including the art-work and the personal information rests solely with the provider, and UMO will assume no role in case of litigation and copied works. The involved parties shall have to settle the matter themselves, within the conditions the original work was published/released.We respect your privacy and will not be giving out, or sharing your personal information with any third party, for commercial or non-commercial use.


What participants from InstillDesign 2012 say

Pooja Iyer
Vice-President, UMO:GNIT Chapter

Instill design, the event conducted in our college was something that made my mind open up and explore new things. Brilliant ideas cropped up as a result of the workshop.

Bhaskar Rao. B
Lecturer, RGMCET, Nandyal

I totally recommend INSTILLDESIGN workshops for every engineering college in India. I am looking forward to have the workshops again in 2013 at our campus.

UMO: GNIT CHapter Team

Name Designation
Dr. S. Sreenatha Reddy Honorary President
Prof. M. Narendra Kumar General secretary
Prof. Sandeep Singh Rawat Chapter convener
Mr. Devi Prasad Mishra Event coordinator
K.Anjani President
Chanchal Ganrai Vice President
R. Prudhvinath General secretary
V. Sai Subrahmanyam Treasurer
Pranavi Ranga P .R. Coordinator
Shwetha Baseti Event coordinator
D. Jerome Ankit Joint secretary
From UsabilityMatters.Org (UMO)
Kaladhar Bapu Founder President, UMO
Ramalakshmi Program Manager, InstillDesign


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registerto attend the INSTILLDESIGN Workshops at GNIT

Address and Phone

Guru Nanak Institute of Technology
Khanapur Village, Manchal Mandal
Ibrahimpatnam, RR District
Andhra Pradesh – 501 506

Chanchal Ganrai- 8985854486
Prudhvinath - 7382212346


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UMO stands for UsabilityMatters.Org, that is a non-profit organization working towards design awareness and exchange of design sensibilities through interaction between designers and design sensitive consumers.

It is a forum dedicated to discussing, improving and promoting the work of the Innovation, Usability and Interaction design community in India.